IT168 Information On the morning of October 25th, the strategic release of Skyworth 020 and the opening ceremony of the Smart Space Project were unveiled, which marked the official landing of the Skyworth Community Appliance O2O strategy after several years of brewing. On the open Skyworth Semiconductor Design Building Plaza, the launch ceremony with a sense of science and technology has become a beautiful scene in the eyes of Shenzhen citizens. The silver-colored egg-shaped smart exhibition hall and the blue-and-white-elegant elegant venue have together outlined Skyworth’s technological life in the future. Imagination, and the iconic giant “speaker†building at the rear, seems to be spreading the voice of Skyworth’s O2O strategy to the distance. Peng Jin, vice president of Skyworth's color TV business unit, said that he believes that the O2O strategy will truly connect companies and users, and Skyworth will also realize a successful transition of "products and services." Changes in the industry, the "first brother" In recent years, the channel transformation of the household appliance industry has gradually accelerated, from the single home appliance distribution to the emergence of integrated home appliance chain, and then from the offline home appliance sales to the offline online dual-line, which has experienced two important changes in sales patterns and channels. In the foreseeable future, online and offline will be readjusted to the same price with the same product because of the increasingly high cost and bad experience on the line. The O2O model that connects online platforms and offline stores through two-dimensional codes is regarded as a new channel revolution. Its gradual emergence will enable customers to be diverted by community stores or caravans, and large-scale e-commerce channels may become a parity system. From the perspective of the history of industry development, every change has become an imprint of an era. At the time when the O2O era of the home appliance industry has come to an end, Skyworth, as the "first brother" of home appliances, has taken over the responsibility of leading the industry change. In 2014, it fully laid out the O2O strategy. Different from other companies, when promoting the O2O strategy, Skyworth is taking the offline platform as a starting point and groping forward in solid business operations. With the advancement of its diversification strategy, Skyworth has now established a full-market, full-brand specialty store nationwide. The business scope covers the first and second-tier cities and the vast rural market. According to an insider of Skyworth, Skyworth Direct Stores are positioned as community stores in the urban market, aiming to provide users with the fastest and most timely product sales and after-sales services. In the new era in which the third technological revolution and the transformation of the home appliance industry will form a historical intersection, Skyworth will begin to open up and connect offline community stores and online e-commerce platforms. The success of this launching ceremony shows that the Skyworth Community Appliance O2O Platform will transform the ever-changing channels into a beautiful reality. The Gospel of Consumers, the Bliss of Skyworth The core value of the consumer home appliance O2O platform to consumers lies in the following: on the one hand, through street fighting direct sales stores, consumers are provided with more-than-expected purchase experiences, meet potential needs and personalized demands, and make products and brands receive user loyalty and recognition. Diffusion forms a word of mouth effect. On the other hand, Skyworth has built a big data system, and will establish a strong “fan†relationship through continuous interaction with users and affiliate marketing to achieve a transformation from weak to strong relationships between both parties, and to achieve accurate user operations. Sub-consumption to create conditions. As a result, the vast majority of consumers will receive one-on-one manager services, intimate visits, two-year free extended warranty, lifetime replacement and other value-added benefits, and Skyworth Big Data precision operations will be sent to consumers to tailor-made exclusive service. It is reported that Skyworth Community Appliance O2O platform was officially launched on October 25. The first stage will be Skyworth's color TV products. From the second stage, that is, from November to December of this year, the platform will introduce suppliers and increase new exotic electronic products and service products. Through the increase of categories, consumers can experience and purchase more convenient products. Need products. Skyworth has always been a customer-oriented brand. Everything in the business is consumer-oriented. Consumer "needs for escalation" led to more people pursuing a spiritual experience rather than merely materialized enjoyment. In the future, every family will become a smart terminal centered on the living room and centered on television. The cool smart bins seen at the launch event represented the evolution of smart homes. In the next three months, Skyworth plans to build dozens of such intelligent egg warehouses in 10 core commercial districts including Guangzhou Guangshen, Dalian and Chongqing. Into the egg, as if entering a future intelligent family. This smart space is centered on Skyworth Smart TV. From the TV click into the smart home platform, it can realize the interconnection of other Skyworth home appliances in the home. Consumers can easily view the status of other smart appliances at home through the TV. In addition to the convenient connectivity of smart screens, mass content resources are also a highlight of smart space. It can be said that through the introduction of intelligent egg warehouses, Skyworth allows consumers to more intuitively experience the wonderful and healthy life brought by science and technology. This is also the long-term sincere hope of all Skyworth people. Bone Conduction Headset,Outdoor Sports Earphones,Sweat-Proof Bone Conduction Headset,Wireless Outdoor Sports Earphones Shenzhen Lonfine Innovation Technology Co., Ltd , https://www.lonfinesmart.com
September 04, 2024