Smart lock promotion activities learn more than double the sales of these 10 strokes!

In recent years, smart locks have gradually become a new security product and have attracted much attention from the industry. Although the market prospects are promising, users' awareness and acceptance of smart locks are not the same. Many smart lock dealers report with Zhijia.com that they often feel powerless when distributing smart locks. Therefore, from time to time, Zhijia.com carefully sorted out the promotion program for smart locks, hoping to help dealers boost sales at the end of the year.

First, the store has skills to use low-priced explosive products to attract passengers

People are often attracted by words like low prices, discounts, and promotions. In the smart lock storefront marketing, some low-priced locks can be ranked in the front, because the customers will always see the price is the first, so it is best to arrange the smart locks with slightly lower prices in the front row, using the consumer Psychology attracts passengers.

Second, the packaging of visual impact on the tall can add extra favor

Just like the Mid-Autumn Festival today, selling moon cakes is still a problem of selling packaging. People tend to be attracted by packaging. Therefore, when doing smart lock marketing, you can also use this psychology to meet the customer's grade pursuit. We can carry out the second luxury packaging of smart locks, and turn products into gift styles. For example, when Christmas, add packaging for Christmas elements. New Year's Day New Year will create popular elements related to the New Year and add a festive atmosphere. Another example is the 2017 New Year's Day commemorative edition locks, Tanabata classic version, etc., customers always love the pursuit of novelty.

Third, do not sell for sale and match out to better drive sales

When people carry out home improvement, there is more than one demand. Through smart locks and other goods, they can achieve the goal of selling well. If conditions permit, smart locks can be integrated with smart homes and smart home-related kits such as smart cameras, smart smoke detectors, smart water sensors, smart routers, and smart cat eyes can be installed. However, merchants who only sell smart locks can also bundle several smart locks of different styles and colors. Because a family generally has three smart locks installed, it can be used to meet customers who like to try new products. psychological.

Fourth, the price of double impact reduction + discount

In marketing, it is necessary to seize the customer's purchasing psychology, fold up, reduce and decrease is to cause customers to buy impulses. For example, if you reduce the price by 200 pieces, you can make a 10% discount, so that customers can experience double price reductions, or go for an internal member price. This is a double benefit for customers. The customers are naturally satisfied with this promotion.

Fifth, increase interaction with customers such as guessing passwords and other gifts

At the annual meeting, we all hope that lucky draw will come to us. If you are selling smart locks, you can add such an interactive form, set a gift password, and guess that you can send a fine gift ("exquisite" gifts do not forget to put your ads). This allows customers to fully feel the convenience of the code lock, and it is still more attractive. The specific operation method: set a password in the lock, and then write on the card, and then list the three groups of fake passwords on the card, let the customer guess one of them, allowing the customer to guess once or twice. Of course, according to your needs, the ease of own grasp.

Sixth, red envelope promotions allow customers to look forward to

During the event, you can arrange a nice tree or a red envelope wall in the store and hang a variety of red envelopes on the tree or on the wall, so that customers who have bought a smart lock can choose any one of them. The red envelope contains a gold or red envelope. You can immediately cash in, give customers a little surprise and build a good marketing atmosphere.

Seven, golden egg hold lock home promotion method

This is similar to the red envelope. Select a certain percentage of smart locks and wrap them in an egg. As long as you pay 100 yuan, you can quail eggs. You can hold the locks home and you can use 100 yuan to buy locks. Similar to the lucky draw, it brings happy experiences to customers' shopping and increases the interactive atmosphere.

Eight, engage in things to lose the key to enjoy the update and discount

All activities are aimed at making customers more eager to purchase smart locks. Stores can engage in a promotional campaign with a keyless theme. Customers can lose 20 percent of their door-to-door smart locks when they lose the keys in their pockets. The old locks can also be deducted at a certain amount. This kind of instant updating and updating experience is not new, but also combines the actual needs of customers and brings technological experience.

Nine, use technology sense to attract customers

The reason that smart locks are concerned is that it brings convenience to home life on the one hand and strong Internet of things technology on the other. For example, you can use a mobile phone to unlock the phone remotely, unlock it remotely via WeChat. You can remotely view the unlock record through the mobile phone, and you can also manage numerous door locks. This is where smart locks are most appealing to consumers. Customers who come to the store can let them try this advanced technology. Use actual experience to give customers different feelings and let customers pass word of mouth.

X. Try your best to retain potential customers

As long as customers who come to the store, whether you buy or not buy locks, will become your customers, can not let it go. You can use the method to leave one of their contact information. WeChat, telephone or email are all good. Through mutual understanding and contact in the future, customers will build more and more!

The significance of businesses doing activities and engaging in promotions is that they can help profit, can better expand sales, and quickly start the brand. Here, Zhijia.com reminds everyone that promotion is based on long-term interests. Some merchants think that smart lock customers are regular customers and long-term customers. There is not much impact on sales promotion. In fact, this is wrong. Stores that do regular promotions will be far better than those that don’t do promotions, and they often do promotions to make marketing more active and attract customers.