Big screen + AI tuning 2018 color TV industry Hisense won no suspense

If consumption is simply for consumption, consumption upgrades are meaningless. The consumption upgrade is, after all, to welcome a better life. Judging from such heavyweight exhibitions as CES2018 and AWE2018, Big Screen + AI is bound to become the main path for the development of color TV industry this year. In the name of a better life, the large-screen and high-end color TV industry is still continuing. The big screen is still the main external product upgrade. The concept of artificial intelligence has risen suddenly, quite a few years ago the momentum of “internet TV”. Continuing the big screen path and providing a differentiated AI experience, while using the 2018 World Cup as an opportunity, Hisense will continue to lead the color TV industry.

"Great promise"

The size revolution has swept almost all display planes. Zhongkang and other agencies predict that large-screen products with a size of 65吋 and above will become the main force for market growth in 2018, becoming the new mainstream size in the color TV market. The products displayed on CES2018 and AWE2018 can also be seen as one of the product strategies of mainstream manufacturers in 2018. In the Battle of Big Screen in 2018, Hisense has won the upper hand.

The first is a high starting point. According to a recent global TV shipment report issued by IHS Markit, in 2017, the average global shipping size of Hisense TV reached 47.3 吋, surpassing Sony’s ranking first in the world, and distance from Samsung and LG, and the average unit shipment price. It reached 407 US dollars and ranked first in China.

It is also understood that as of February 21 this year, Hisense 4K TV sales increased by 32.8% year-on-year; Hisense ULED TV sales increased 29.5% year-on-year, and sales increased 39.4% year-on-year. Among them, sales of large-screen TVs with a size of 65 or above from Hisense grew 84.6% year-on-year, and sales increased by 69.9% year-on-year; sales of laser televisions increased by 224.3% year-on-year and sales were 190.3% year-on-year.

The 65-inch and 75-inch ULEDs represented by U9 have become Hisense's benchmark products, and Hisense's laser TV products have covered 80, 88, 100, 120, 150 and other sizes. Hisense has passed ULED on large-screen products. And laser realizes full mainstream size coverage, and the product system is quite complete.

During AWE2018, Hisense released the U7 series, which featured 65 baht and 75 baht, and was also the official TV of the 2018 FIFA World Cup. Hisense U7, equipped with fine lighting, has also specially designed a sports model. Combined with the self-developed ULED technology, it will be able to present the atmosphere of the stadium in the living room just right.

As a customized version of the World Cup TV, Hisense U7 carried out an innovative upgrade of the sport image quality, pioneering the AutoSport automatic sports model that intelligently perceives users to watch sports event scenes and automatically switch to sports mode. In sports mode, Hisense automatically recognizes three breakthrough technologies such as brightening, stadium-color intelligence enhancement, and precise extraction and optimization of motion trajectories through motion signals to achieve accurate motion picture presentation. Even if the football is flying at a high speed in the screen, the system can fully identify the shape of the football and protect the edges of the football so as to avoid the broken feeling caused by rapid movement and ensure that every movement is clear and smooth.

Sophis, FIFA's Co-operation and Development Director, commented on Hisense U7 TV: "Hisense's effective work around the World Cup exceeded our expectations. Hisense U7 TV is in the world's newest AI application, such as sports watching mode and map search. Let us be eye-opener."

"Win with wisdom"

The consumer's pursuit of a beautiful viewing life is not only a clearer vision, but also a more convenient operation. As a result, the combination of artificial intelligence technology and color TV has become an irreversible trend in the industry. However, the current application of artificial intelligence technology in color TV products is based on simple speech interaction and personalized recommendation, with obvious homogeneity. In addition to providing a clearer vision for consumers at the hardware level, Hisense also uses in-depth applications to create differentiated experiences in the area of ​​artificial intelligence, so that people can achieve what they have.

The first is a more "deep degree" in speech interaction. Hisense recently released the VIDAA AI system and announced that it will fully upgrade the VIDAA smart TV system to the VIDAA AI artificial intelligence system, and at the same time carry out AI upgrades on more than 30 smart TVs that were launched from 2015 to 2017. The VIDAA AI system has achieved four revolutionary changes so that artificial intelligence televisions can understand user needs:

First, a more advanced human-machine dialogue was achieved. When the user in turn said "I want to watch movies", "European and American", "Don't be scary," "Latest," "Don't be Jackie Chan," the TV can accurately find The movie that the user needs;

Secondly, 33 types of person relationship recognition were realized, and the user’s intentions could be accurately understood. When the user said “I want to watch the movie played by her husband’s wife’s wife’s wife”, this can also be a precise answer.

Once again, six kinds of dialect recognition have been implemented, and Cantonese, Sichuan dialect, Hunan dialect, Shanghai dialect, Minnan dialect, and Putonghua with dialect and accent can be easily recognized;

Finally, the 34 major categories of life scenes are responsive, covering live life, education, games, shopping, music, food, Chinese-English translation, scheduled airline tickets, scheduled hotels, and sightings. Among them, complex character relationship recognition and multiple dialect recognition, few products are done, and Hisense has led the industry in terms of voice interaction.

From the perspective of product differentiation and better meeting user needs, in 2018, the application of artificial intelligence technology to color TV products will continue to increase. In particular, “images” will replace “voice” as the key to this year’s competition. And Hisense has already acted.

The VIDAA AI on the Hisense U7 incorporates the graph search function. When the TV plays the screen, press the remote control “small poly” button, the screen automatically opens screenshot sharing and image recognition functions. Its information search supports 20000+ stars, 1000+. TV station logo and four-level complexity two-dimensional code recognition, article identification accuracy of up to 99%. During the World Cup, the VIDAA AI will also increase its graph search function for sports stars. The full-scene voice matches the full scene graph search. Through U7, fans will watch an "artificial intelligence" World Cup.

In the name of a better life, Hisense is racing on the road of Big Screen + AI by stimulating consumption escalation, and the 2018 World Cup will undoubtedly continue to catalyze this process. By using quality products to bring about a better user experience, Hisense as a model will allow the color TV industry to break through the bottleneck of growth as soon as possible, in addition to a clearer path for development.