Cars are moving toward more and more complex, and at the same time moving in an increasingly simple direction. For car companies, the challenge is to put more and more complex originals into the car and make these originals work in an orderly manner; for users, their needs have become more and more simple. Driving experience. The combination of supply and demand is the driving force for the rapid advancement of the automotive industry. At the same time, it is undeniable that in the process of development towards intelligence and technology, there are also discordances such as UBER's automatic driving out of control and Tesla's automatic driving injury. Notes. However, the author believes that if the evolution history of the entire car is extended, the intelligent main theme will not be interrupted, and in the foreseeable future, the car will further intelligentize along the following three aspects. The birth of Tesla has redefined the electric car in many people's eyes. It is far from the point that it is far more important than this. It is not only a milestone for new energy vehicles, but also a life of the traditional "person-car interaction". A few years ago, Tesla introduced the large-scale central control LCD screen to the car for the first time, and thus led a wave of trends. Many manufacturers followed suit, and even domestic manufacturers directly copied the design of Tesla. . The visual impact of the LCD screen has become the reason for many low-end players to follow suit. However, the meaning of the LCD screen is not limited to this. It is also the “just-needed†upgrade of the intelligent vehicle interconnection system. Recalling the iterative process of upgrading a mobile phone from a "function machine" to a "smart phone", the logo is an application that touches the LCD screen. In the era of feature machines, the way we interact with mobile phones is the traditional buttons. With the increasing demand for video, entertainment, games, etc., everyone's perception of mobile phones is no longer just a simple call, so the smartphone with touch screen as the core ushered in an outbreak, and the touch screen mobile phone is more direct and more The rich interactions make the era of feature machines never come back. This scene now occurs in the car. The emergence of this LCD central control panel is the evolution of the terminal in the mobile Internet era. The introduction of the large screen undoubtedly provides more imagination for car entertainment. For example, the dashboard of the full LCD screen can display more navigation and driving information, and the central control LCD screen can also load more entertainment facilities for the owner to choose. At the same time, however, the popularity of LCD screens has also faced many challenges. The reason is that, in essence, we usually play the same mobile phone and tablet in the state of driving, and the elements of attention are different. In other words, if the interface is not optimized well, or the screen ratio is not large enough, misoperations are easy to occur, and it is equally easy to distract the driver. Taking the latest Audi A8's full touch screen as an example, it is undeniable to create a more technological and luxurious style in terms of perception. The function is also incomparable compared with the previous generation, but in the touch button layout and feedback, A8 Although the vibration and sound feedback is simulated, there are still many bugs in the manipulation of the multi-level menu. I believe that in the future, who can provide a better solution for car interaction, will be able to take the lead on this track. Autopilot is a hot point in recent discussions. On March 19th, Uber, a road car company in Tamper, Arizona, killed a 49-year-old woman crossing the road. Similarly, the Uber autopilot test car crashed into a pedestrian accident. The news that a Tesla Model X caught fire in a crash accident caused passengers to die again to push the emerging car forces into a paradox. From the above "unfortunate", we found that there is still a lot of distance from the perfect driving distance. Even many people began to teach that the automatic driving should be completely canceled. However, from the perspective of development trend, the trend of autonomous driving is irreversible. . First of all, autonomous driving is not a product of the birth of the car, but the accumulation of automotive electronic systems, from the most basic reversing images to the later ACC, lane assisted deviation, automatic braking, etc. These are the different stages of the development of autonomous driving. . In other words, it is the constant exploration of the safety of the vehicle that has the prototype of the concept of automatic driving. In addition, the world's top car manufacturers Audi, Mercedes-Benz, Tesla and other technology companies UBER, Google, Baidu, etc., in the field of automatic driving has always spared no effort, have given the landing solution. In the foreseeable future, autonomous driving will inevitably land in an absolutely safe, controllable and intelligent way and apply it to our lives. Finally, it is the popularity of new energy vehicles. With the acceleration of the domestic double-point policy, new energy vehicles have also ushered in a favorable environment. As the country with the largest number of production and sales in the world, the purchasing habits of domestic consumers naturally affect the research and development direction of global car companies. In addition, more and more countries have joined the new energy vehicle army, and hybrid vehicles and electric vehicles will naturally become a new development trend. In fact, hybrid power has been developed for many years. As a power-solving solution before the comprehensive electricization of automobiles, it has a growing proportion in the automotive power system. Moreover, from the technical point of view, the hybrid power has been relatively mature, and the performance has been improved on the basis of fuel efficiency. There have been many hybrid super sports cars, which is the performance of the hybrid after the long-term development of the hybrid. In the next phase of energy change, it is foreseeable that pure electric will continue to replace existing hybrids. On this track, in addition to the traditional car companies, there are also fresh blood like Tesla and Weilai. I believe that in the future, more and more players will appear on the track to help the new energy vehicle industry mature. to sum up The above three development trends represent three levels: the LCD large screen field, all car companies are involved, and it is an inevitable supplement in the car entertainment process. New energy power, most car players have admission, everyone with weak mix, strong mix, plug-in and extended program and other different attitudes, to deal with the double integral problem, and gradually transition to pure electric vehicles. As autonomous driving, only a few top car manufacturers and technology unicorns have the strength to develop and test, the players are naturally rare. Although the levels are different, they are all indispensable for the future prejudgment. In other words, whoever first popularizes the three will inevitably take the lead in future competition. 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March 22, 2023