ã€World Wide Web Reporter Lindy】 Recently, the low-key Sony has frequently become a public opinion hot spot, and it is all around Sony design. At the end of September, the remarks about “the lack of change in the industrial design of Sony's mobile phones†were discussed. In response, Kenichiro Hibi, general manager of Sony India, responded that “whether it will change the design language,†said “Our OmniBalance (full symmetry Design) has been in use for many years now and is planning to introduce the next generation of products. Everyone can look forward to our new design." In addition, according to Japanese media reports, Sony decided to recall technical developers who previously designed AIBO robot dog toys (discontinued in 2006) and recreate AIBO. Now, with the advancement of AI technology, Sony seems to have found new ideas. This new product will be added with artificial intelligence technology, or it will be available in the spring of 2018. In June of this year, "Sony Design, Shaping the Modern," a book entitled "Brush Belief" by cable powder, was introduced and first introduced to China. It is worth mentioning that the font used in this work is Sony Fonts, which is the first time the font has been widely used in domestic publications. To this end, the Global Network Science and Technology reporter interviewed the manager of Sony Shanghai Design Center, Mr. Seiji Yashiro. He said, "Design has always been Sony's most cherished brand value," and it is also the biggest difference we have from other people." Photo: Nihon Okazaki, General Manager, Sony Shanghai Design Center The constant design concept: the pursuit of the ultimate For the industry's evaluation of "traditional SONY is an engineer's culture rather than an artist's culture", Seigang Yasuo did not agree with him. He pointed out: "The best Sony product is a perfect fusion of Sony's engineering technology and creative design. Sony's design philosophy It has never changed. Our (design) point of departure is always people-oriented and meets the users' demands." Picture: Inside Sony Design, Shaping the Modern Page However, under the background of ever-changing product design technology and rapidly changing market demands, the challenges faced by Sony are constantly changing. The Sony Design Center in Shanghai has been constantly evolving. "I think once we stop changing, we will no longer be creative. It is Sony's design style to never meet, never give up, and continue to challenge. Now, in order to lead the industry, we are constantly researching, discovering and creating new products and services." Trends," said Shigang Gang, a reporter for Global Technology. Xi Gangjing said frankly that the balance between design concepts and business sense is also crucial. "We achieve a balance through certain management. For example, different types of design teams led by the chief art director will discuss each other on the basis of respect." Explore the unique insights of human nature: Resonate Referring to the most satisfying design, Shigang Jing told the Global Network reporter: “It is furniture design, mainly chairs. One of my most admired designers was born in Denmark in 1914. Hans J. Wegner (Hans J Wegner), one of his masterpieces is the Y-chair." Hans Wegner was one of the greatest furniture designers of the 20th century. In the 1950s, he made Danish design popular all over the world. His designs did not follow trends, respect traditions, inherit cultures and appreciate nature. His design is a modern aesthetic rich in human touch. Returning to Sony's design, in order to capture the essence of product manufacturing, Sony has been presented as a new key word with emphasis. In the original words of Sony's former chairman Dahe Dianxiong: The goal is to enable products to "be able to Tugged the heart strings." Based on this concept of sensitively grasping the needs of customers, the craftsmanship of excellence has surpassed the design sense of the times, and the imagination of the imagination has only led and not followed the design philosophy. Shizuoka Yasuo pointed out that Sony brought unique differences to the cable powder. Feelings and lifestyle. What are the top designer and good design needs? Seigang Yashiro believes that "a good designer must not only understand design skills, but also have the professional sense to control every design detail and good communication skills." For Sony's designers, "usually our The design includes three areas, industrial design, human-machine interface design and visual communication design.As the design field is expanding, talent management in the design field has also become very important.This means that every designer needs to surpass their own skills Scope, sometimes need to think beyond the traditional design perspective." As far as industrial design is concerned, Seigang Seijeong considers that there are two major trends: First, there are more independent designs, many small-scale startup companies begin to provide products or service designs, and second, "Global Design," the best example. It is a smart phone or a networked device, which is mainly due to the rapid development of globalization. "Less is More" - this is the characteristic that a good industrial design in his heart should possess. Seigang Yasuda said: "Complex functions, too many communication devices often make me (end users) confused."
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December 01, 2022