Image quality is an important attribute of color TV products. Display technology has become the main direction of technological innovation. LCD TVs have experienced rapid development for several years. The display effect is close to the extreme, and the backlight characteristics make the extension of its appearance limited. After the advent of OLED TV, it has the characteristics of self-luminescence, the display effect is better, the perfect black and limit contrast can be achieved, and the viewing angle of the OLED display screen is larger. This display device has been widely used on the small screen, OLED Technology also shapes more possibilities in the appearance of televisions, so OLEDs are called "next-generation display technologies" and OLED TV products are gradually entering the lives of consumers. Will become the main driving force for color TV consumer upgrades With the maturing of OLED technology, mainstream channels have also accelerated marketing promotion. Consumers' awareness of OLED TVs has also continued to increase, and the Chinese OLED TV market has ushered in a period of rapid development. According to AVC's omni-channel push total data, from January to September 2017, the retail sales of OLED TVs maintained rapid growth every month. There were 6 months in which the year-on-year growth rate exceeded 100%, including August. The year-on-year growth rate reached 234%. OLED TV will inject new vitality into this year's sluggish TV market. The OLED TV industry camp has grown and Chinese companies are at the forefront Chinese brands in the R & D of OLED TV, closely follow the pace of the development of the new generation of global display technology, represented by Skyworth OLED TV, in 2013 took the lead in launching China's first OLED TV, opened the prelude of the "display revolution" of China's color TV industry. This makes China's OLED products not only go on the market with foreign brands in almost the same period, but also has excellent picture quality, perfect sound effects, smooth operating system, and innovative industrial design. Skyworth has seized the initiative in the rapid industrialization, scale, and cost reduction of OLEDs. Skyworth's recent introduction of new OLED products - thin-walled wallpaper TV, subverted the traditional form of television, has great significance for the development of OLED, prompted the color TV industry from the traditional price war, promotional campaign, to the high-end, quality upgrade . In terms of panel supply, China's panel maker BOE has also begun to invest in the production of OLED panels. The OLED industry camp is gradually expanding. At the same time, the major chain channels Suning, Gome, Dazhong Electric, etc. are accelerating the layout of the OLED field. In March 2017, Suning Tesco organized the “OLED Strategic Development Forum†to discuss the development of OLED TVs; in April 2017, Suning’s Tesco and Dazhong Electric’s offline stores set up “OLED Innovation Technology Experience Hall†to allow consumption. Learn more about OLED technology. The importance of distribution channels to OLED TVs has also contributed to the rapid development of the OLED TV market. With the gradual expansion of market size and the further manifestation of technological advantages, OLED display technology is playing an increasingly important role in the field of on-screen display. OLED display technology is no longer just an unattainable future display technology. Under the trend of consumption upgrades, driven by new products continuously promoted by home appliance companies represented by Skyworth, we can foresee that the OLED era will not be too far away, and OLED TVs will usher in rapid development.
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The Chinese economy has ushered in a long period of structural adjustment. Structural upgrading, efficiency improvement and multiple innovations will become the main driving forces for future economic growth. At the same time, China’s two-speed consumer economy is the determining force for future growth. The upper middle class and the wealthy households will be the main drivers of overall consumption. Upgraded product upgrades will become the main theme of the future color TV market.
December 31, 2022