Migrant workers' entrepreneurship drives the market to heat up

The financial turmoil swept the world, and its influence affected many industries, of which the lighting and lighting industry was not spared. Faced with the severe economic situation, from local governments to distributors, they have all made suggestions, actively responded to the crisis, stimulated consumption, and promoted market recovery.

Endangered organic. Under the influence of the financial crisis, many migrant workers have returned to their hometowns and considered starting a business. The management of hardware, electrical materials, and lamps has the advantages of low investment, simple operation, and large market demand, which has led migrant workers to invest in the hardware, electric materials, and lighting markets, which has greatly stimulated the growth of wholesalers' sales.

According to Hou Zhongyong, general manager of Zhengzhou East Building Materials Qixing Lighting Co., Ltd., in March this year, Qixing joined 15 new sales outlets, and sales volume increased by 30% compared with the same period of last year. In the analysis of 15 outlets, Hou found that all of these merchants came from the township market, and most of them were migrant workers who returned to their hometowns.

Recently, the Labor and Social Security Department of Henan Province issued a notice on the issuance of the “Measures for the Operation of Small-scale Guaranteed Loans for Henan Rural Returned Rural Migrant Workers and College and Secondary School Graduates (Trial)”, which stipulates that migrant workers work abroad for one year. If you have already started a business, you can apply for a small loan, usually no more than 50,000 yuan. Hou said that the introduction of this method will further increase the entrepreneurial enthusiasm of migrant workers, thus driving the lighting market to heat up.

Dealers send coupons to stimulate customers to buy

Nowadays, some places in China have introduced various forms of consumer vouchers to stimulate consumption and stimulate domestic demand. In the lighting industry, many dealers have made a big fuss about the coupons.

Recently, the reporter was informed by the director of Foshan Tiffany Lighting Engineering Co., Ltd. Lai Junxu, in the face of this year's lighting industry market difficulties, in order to drive more home improvement, engineering companies or consumers to buy lighting, Tiffany Lighting deliberately formulated this year. A leaflet in the form of a coupon. With a single leaflet, you can enjoy a 15% discount on Tiffany's purchase of lights, and at the same time purchase products to a certain limit to send appropriate lighting or gifts. According to Lai, the current coupons for consumer coupons are being distributed free of charge to home improvement, engineering companies and consumers. The validity period of the leaflet is from the date of issuance until December 31, 2009.

Merchants change the facade and strive to win the crisis

As Yu Xiaowen, general manager of Nanchang Tianpeng Lighting, said: “It’s difficult to do business and see how you do it. Crisis is a challenge and an opportunity. Different businesses should have different choices in different periods! In the face of severe economic situation, different business choices are different. Some of them actively improve the hardware facilities and brand image, while others adjust the product structure, vigorously promote new products, and some carry out strategic adjustments to deploy plans for the market. The method is different, but the only purpose is to win this crisis.

In the face of the financial crisis, Yu’s plan plans to transfer the facade of the Wanshou Palace market where it was originally located, and open a 1,000-square-meter store in the Hongcheng market, where wholesale is the mainstream, and establish a new channel that takes the channel as the leader and inherits the retail advantage of the Wanshou Palace market. Often and concentrate on the new store to become the top selling market in Hongcheng lighting market

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