On March 28th, 2018, the Panasonic cabinet-type washing machine Cuble Royal Platinum series Gome launching ceremony was held in Gome, Beijing Dazhong Zhongta Store, developed by Panasonic Washing Machine. The industry's first cabinet-type washing machine was officially unveiled, and its artistic appearance and new design concept also attracted wide attention from the guests. At the meeting, Matsushita Washing Machine and Gome also announced the strategic cooperation plan between the two parties, and the two sides will carry out in-depth cooperation on the high-end washing machine market. Breaking the design imprisonment and opening up new ideas for cabinet aesthetics Since 2018, the washing machine market has entered a consolidation period due to factors such as weak market demand and continued cooling of real estate demand. According to the forecast data of Avi Cloud (AVC), in 2018, the retail sales of the washing machine market was 74.3 billion yuan, a year-on-year increase of 3.5%, and the retail volume was 37.3 million units, a year-on-year increase of 1.1%. In the case of slower market growth and high product saturation, structural adjustment and product upgrades have become the only way for the development of the washing machine industry. Hu Jinxi, marketing director of Hangzhou Matsushita Household Appliances Co., Ltd. said that as a functional home appliance, the traditional washing machine in the past often neglects the design, resulting in a stereotyped stereotype of the product, which also caused consumers' "fatigue fatigue." Panasonic cabinet-type washing machine Cuble Royal Platinum series of new products is innovative, organic and practical integration, whether placed in the bathroom, balcony, kitchen, or placed in the living room, can be used as a work of art, and with modern home improvement Integration into one, giving users the dual satisfaction of quality and taste. In this regard, Wen Weiping, president of Beijing Aowei Cloud Network Big Data Technology Co., Ltd. also fully affirmed that he believes that with the development of consumption and product technology, the trend of high-end washing and personalization of washing machines will become more obvious. In the case that the traditional washing machine market is becoming saturated, new breakthroughs in structural design and industrial design will likely become important breakthrough points for stimulating a new round of washing machine growth. Injecting artistic genes to interpret new definitions of high-end appliances Compared with the ordinary washing machine, the biggest highlight of the Panasonic cabinet-type washing machine Cuble Royal Platinum series is the use of the cabinet-type integrated door design, which upgrades the common "opening window" of the drum washing machine to "open the door", which is convenient for picking and dropping clothes. At the same time, the design and process will be fully realized; at the same time, the flat cabinet design, with ultra-fine body 585mm ultra-thin body, does not take up space, freely placed; in addition, the machine is equipped with 38-inch crystal diamond ultra-flat tempered glass It is equipped with a star-shaped LED large aperture and an optically transparent 7-inch TFT touch screen. It is easy to observe and simple to operate, and it is full of technology. In addition to the subversive design, the Panasonic Cabinet Washer Cuble Royal Platinum series is also equipped with high-end features that match its product positioning. In terms of health care, the Care+ Health Care System on this washing machine can achieve multiple functions such as odor removal, sterilization and mites, and fully meet the needs of modern families. In terms of intelligent washing, APP remote intelligent control system enables users to remotely give instructions to the washing machine through the mobile phone; ECONAVI energy-saving navigation, so that the washing machine also has a smart mind, knowing the water temperature and the material of the clothes better than the owner. The ultra-large capacity drying makes the weather and season no longer affect the quality of life, even in the rainy weather, you can enjoy the convenience of washing. Join hands with Gome to launch a high-end new product popularization battle While actively promoting the launch of new products, Matsushita Washing Machine has further strengthened its strategic cooperation with Gome in the channel field. Gome, the general manager of the white plate business unit of the retail management system of Gome Retail Holdings, said that as an internationally renowned brand, Panasonic washing machines have always been trusted and supported by Chinese consumers. In particular, Panasonic's washing machine pays attention to quality, which coincides with the quality consumption advocate advocated by Gome. As the leading domestic appliance retail channel, Gome has more than 1600 physical stores across the country, a strong supply chain and logistics channels, with Internet big data and cloud computing as back-end technical support, which will provide strong support for Panasonic washing machine new product promotion. Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said that the art of home appliance products is based on mature products and technological upgrading, and is the result of continuous improvement in industrial design. From the perspective of artistic aesthetics, the Panasonic cabinet-type washing machine Cuble Royal Platinum not only breaks the design prohibition of traditional washing machines, but also satisfies the demand of Chinese consumers for high-end home appliances, and also provides a new development for the washing machine industry and differentiated breakthroughs. New approach.
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March 13, 2023