In the wave of the rise of Internet brands, a number of pure Internet TV brands have emerged, such as LeTV, Xiaomi, Storm, PPTV, Little Whale, Fancy, etc., and traditional brands have also released and launched Internet sub-brands, such as Cool Open and Thunderbird. , VIDAA, KKTV, etc., for a time the color TV industry has included hundreds of brands such as Internet brands and traditional brands. Not only are there many brands, competition is also extremely chaotic. In the entire color TV market, what is most vividly remembered is the hardware subsidy strategy of Internet brands. The price war has been beaten. Ecological subsidies have been used to subsidize the hardware. At one time, TV prices have been explored to the bottom. The internet brand, which is headed by music, continued to lead the price war between 2016 and 2017. Other brands were forced to follow up due to pressure. However, the outlook is not long. With the wave of panel prices in 2017, there is no profitable internet brand facing the biggest challenge ever. The first-rate LeTV is unsustainable because of the long-term low price and no profit support. The capital chain breaks and falls from the altar to the bottom. This chain reaction continues to spread to other brands, and the Internet brand circle is silent. Then, the Storm TV recently held a media conference, announced the launch of the "Rose Storm 2" operation, launched a 999 yuan 40-inch Internet TV, the average price of the same size TV industry, and spearheaded millet. Liu Weiping, the storm TV, said that in the case of such a low price, because of the support of industrial chain resources, it is still possible to achieve low profit. Storm TV chose to start the "Rose Storm 2" at this time. The price war was a big fight against the millet. It was a gimmick or a road. It seems that some people do not understand. In 2018, with the rise of middle-class spending power, consumers have put forward higher requirements for product value and added value. Blindly pursuing price war will inevitably sacrifice product quality. This is worthless. Stormwind TV has not been profitable, and it is still in the investment phase. According to the planning of the storm, to achieve profitability in 2019, it is necessary to achieve a greater amount of terminal coverage this year, this time the release of 999 yuan 40 Internet TV, in addition to such products Price, gimmicks can attract people, and whether there is an increase in product sales has yet to be considered. In addition, with the rapid rise of artificial intelligence in recent years, the color TV industry has shifted from the content of previous years to the field of hardware and artificial intelligence. Skyworth has joined Baidu to launch artificial intelligence AI TV, Tencent video and LeTV to reach a strategic alliance, traditional TV Brands have joined hands with content providers to create new applications for artificial intelligence and content. The Storm TV selected this node to push 999 yuan 40-inch TV, spearheaded millet, also played a price war, whether it is a bit lost the feeling of watermelon æ¡ sesame. Yang Fan, an observer of the household appliance industry and the founder of household appliances, believes that the price war has never been a competition or long-term strategy. The price war is very embarrassing. There is no core product or brand value. The user's viscosity is relatively low, and it is not long after the price attracts consumers. As a matter of course, just like the waves, the fast coming back is faster, and the price is also lower than the price. And in the era of artificial intelligence so hot, Skyworth, the traditional big color TV company, and TCL are all actively participating in the wave of artificial intelligence. If there are companies on the contrary, they are still taking the “old road, bad road†and will surely be on the verge of artificial intelligence. , lagging behind competitors, facing the risk of being eliminated by the market. Comcn Electronics Limited , https://www.comencnspeaker.com
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In recent years, with the rise of the concept of embracing the Internet, a number of brands that have no physical industry have emerged in the color TV industry. We call it the Internet brand, become the spoiler of the traditional TV industry, and the continuous price war has once disturbed the industry. "Unfortunately," Internet brands usher in explosive growth.
March 18, 2023